The facts and figures have come in from AdWeek regarding CNN's ratings this year…and it's grim news for them.
It seems that since the same time last year, their Primetime viewership has dropped by 30%!!! Almost a third of their previous viewers no longer watch them at the top slot times!
Perhaps worse for them, is that their overall viewership for regular times has dropped by 23%…In fact, not one of their Primetime shows made it into the top 10 slots. Any idea at why this could be? Here are some suggestions:
- They have become a “one trick pony”…The majority of stories they run have become anti-Trump springboards even when there is no real connection. Viewers don't want biased, one-sided nonsense shoved in their ears constantly.
- Too much Fake News…It's not always what they put out, it's also what they omit. By not telling the full story, they are telling a lie through narrative.
- They are just plain insulting…They treat those who disagree with their particular brand of leftism as idiots, evil, and possibly mentally ill.
There could, of course, be the other reason that their programming quality is just poor. The reality is that CNN will become but a foornote in history if this trend continues. The final nail in their coffin will be how they handle the midterm elections in 2017…Do they use it as an opportunity to bash Trump? Or will they actually report the facts?